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A Bigger Better BEKA.

Things are always changing here at BEKA. We continue to fine-tune our organization in order to be a company that listens to its customers and dealers.

What have we done lately? Well…

  1. We recently recruited a number of regional sales personnel to give us more “feet in the street” and increase our personal service and support to BEKA dealers. These new regional representatives, together with our existing sales team, will be covering North America. They will be working with our dealers and their customers to make sure that America not only runs on “Dunkin” but runs smoothly with BEKA Lubrication Systems.
  1. With increased personnel, we have geared up our plans to expand our assembly operations in the U.S. This step goes hand-in-hand with more assembly personnel. Today, as I write this, our Product Manager, Lead Assembler and other members of the team are at the factory in Pegnitz, Germany getting trained on the latest assembly equipment soon to be installed here in the US. We understand the need to make sure that we have the capabilities to meet the increased demands. With an additional facility opening soon to help us deliver new systems faster than ever, we will be able to maintain our leadership position as providers of the industry’s best customer service.
  1. As we expand our capabilities and product solutions, our plan is to invest in larger inventories. At BEKAWORLD, we want to ensure that our customers and dealers have the parts they need, when they need them. That is the plan and overtime we will meet that goal.
  1. Adding personnel without the proper training is like getting a new car but never putting gas in it. You might as well not have spent the money. We feel the same way about our new regional representatives. They have been undergoing product training and are now out in the field. Ask them questions. They are looking forward to working with you and making sure that you get the right pump for your application – single line, multi line, single point, etc. They will even help you find the BEKA dealer in your area.

More personnel + New facilities + Increased inventories + Ongoing training = An exciting time for BEKAWORLD.

We’re very proud of the reputation our team has earned in all the industries we serve. We worked hard for it, and we’ve come a long way, but we aren’t done yet! BEKAWORLD is continuing to raise the bar for autolube customers all over North America.

Until next month,

Jacquie McDougall, Chief Operating Officer

CHOOSING THE HIGH ROAD IS ALWAYS GOOD BUSINESS

We were very pleased and proud to learn that our advertising agency, a long-time ally in our growth as a company, was selected recently as a finalist for the Business Integrity Award from the regional Better Business Bureau.

iss_4379_00382Imagine that, “Integrity” and “Advertising” in the same breath!

In this case, however, I’m not a bit surprised – I know that the recognition is well deserved. I recall a column on “Truth in Advertising” that the owner and founder of the agency, Robert, wrote for a major business publication. In it, he explained how basic integrity must be at the root of any lasting business success. “Outrageous promises and unsupported claims will always attract attention, and maybe even make a sale,” he wrote. “For the long term, though, you rely on repeat business and referrals… anything that smacks of dishonest advertising will be called to account, loud and clear.”

The value of integrity goes beyond advertising alone, of course. Robert’s firm has always provided us with honest, transparent guidance, which has led us to a close, lasting business partnership built on trust.

And that’s the way we believe all business ought to be conducted. We know it works. I have watched, first-hand, as our BEKA Lubrication “brand” grew to nationwide leadership. Along with our success and profitability, we earned the trust and friendship of manufacturers, dealers, suppliers and customers everywhere. The creators of BEKA products, Baier + Köppel, also recognized the strength of our brand values in America. And that became a major factor when the factory negotiated the recent acquisition of our business.

There have been times when it may have been easier for us to over-promise to our dealers, or resort to questionable marketing tactics, or to walk away from a customer’s problem… but that doesn’t build strong companies.

One of the first lessons of business we learned in our formative years is that ethical (and respectful) business practices are the only path to take for long term success. Since we opened up our BEKA Lubrication offices in North America in 1994, we’ve tried to practice what we preach, and we encourage all the stakeholders in our industry to stay to the high ground at every turn.

Jacquie McDougall, Chief Operating Officer